WE WANT TO BE YOUR MEDIA PLANNING AGENCY

As a Media Planning Agency, we advise, plan and organize the hiring of the media for your advertising campaigns.

We plan your outdoor advertising actions, urban furniture, we execute your SEM campaigns, Google AdWords, Facebook ads, YouTube Ads, LinkedIn Ads, Twitter Ads and we manage your affiliate networks.

servicios marketing y publicidad

TV, RADIO, PRESS AND NEWSPAPERS

MANAGEMENT, DEVELOPMENT, ANALYTICS

RTB AND SEM

AFFILIATION NETWORKS

EXTERIOR

MUPI, CANOPIES, ETC

DISPLAYS / REMARKETING

SOCIAL ADS

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stats Agencia Grëen
stats Agencia Grëen
stats Agencia Grëen

At Green, we start the Media Planning process with the reception or production of the Advertising Brief, a tool that enables us to carry out an Executive Synthesis of the Advertising Campaign.

After studying and analyzing the Brief, we carry out your Media Strategy, composed of the general objective, the specific objectives, the actions and the results to be achieved depending on each client, the characteristics of the product or service, the advertising strategy, the Media Shortlisted communication and your performance by geographical areas, schedules, distribution, impacts, audiences, etc., the Target or Target Public and your different segmentations and registered behaviors.

Once the Media Strategy proposal has been presented to our clients and validated by the client, we formalize the Media Plan, in which we include the choice of the media to be used; the allocation of the budget for each selected medium; the geographical distribution and allocation of investment in media; the distribution of the advertising action / pressure according to the period of time determined for the duration of the campaign.

After the Media Campaign, we evaluate the Media Plan applied to the campaign. For this we carry out different measurements linked to the correlation between the proposed objectives and the results obtained.

stats Agencia Grëen

stats Agencia Grëen
stats Agencia Grëen

THE IMPORTANCE OF CHOOSING THE RIGHT MEDIA

Just as we are clear about what we want to communicate or transmit about a brand, it is important to determine when and where we will have to do it, media planning plays a very important role in communication strategy, poor planning could destroy a good concept of Bell.

Establishing periods or stages helps us to develop an appropriate media strategy for each moment, it will allow us to analyze in detail -both quantitatively and qualitatively the media and / or supports-, select the best options and have the possibility of creating different spaces or actions and innovative to impact our target audience.

Once we are clear about when and where, we have to know how much it will be necessary to invest in each stage.

In this part, the keyword is to optimize, to determine the necessary investment, making the most of each euro that we are distributing in the media plan.

And how do we achieve this?

Achieving the best conditions with each of the media, but not only negotiating price, but also contemplating other important aspects for the product, such as brand presence and mention, better locations, preferential locations, etc.

ONLINE MEDIA VS OFFLINE WHICH IS BETTER?

Currently there are very interesting debates about how advertising in online media is gradually displacing traditional media, and at the same time advocates come out arguing how good advertising in offline media offers compared to the previous ones.

From our point of view, advertising in online media is not a substitute for the traditional one, on the contrary both are a complement that using them in harmony can generate impressive results in your campaigns.

contacto

At the Green Agency, we will be happy to receive your doubts, questions, needs, ideas or projects. We will attend you as soon as possible and without any commitment on your part. We are the Media Planning Agency you are looking for. Do not hesitate to contact us, we would love to hear from you.